What it’s like to work on the new Cheddar brand, and its impact on the industry
A few weeks after New York City’s Cheddar cheese opened in February, the company that makes the product was hit with an unusual lawsuit.
According to a complaint filed by the advocacy group Good Jobs First, Cheddar has been under the microscope since the lawsuit was filed in March.
The group said that while the suit didn’t name Cheddar specifically, the “cozy relationship” between the company and the American Cheese Council (ACC) made it an “unlikely target” for the suit.
The lawsuit also alleges that Cheddar used the council’s own internal documents to promote its products and even lobbied Congress on behalf of its products, according to the New York Times.
ACC’s complaint also states that the company “may have violated laws and regulations in its dealings with ACC and its employees” by failing to disclose its own conflicts of interest.
As a result, the group says, “the company has violated several laws.”
While the lawsuit doesn’t name any specific products, it highlights how the relationship between Cheddar and ACC has been a contentious one.
The company says it’s committed to transparency and says that its policies and processes are “the result of careful, fact-based discussions with ACCT, its stakeholders, and the industry itself.”
ACC says it is “deeply troubled by the accusations and allegations in this complaint” and “is fully cooperating with the investigation.”
As of now, the complaint hasn’t been resolved.
“It’s hard to say what will happen, and how much damage this will do to Cheddar,” says Brian Henningsen, the executive vice president of Cheddar’s U.S. business.
“We don’t have a crystal ball, and we don’t know what we’re going to get.”